SuperBowl LX

My Take On The Ad-a-palooza

I Didn’t Believe In Hyper Targeting

Until The Data Forced Me To

Dawn Of The Dead Internet

Marketers Need To Shift Gears As Consumer Trends May Shift Quickly

Marketing Lessons

I Learned From My Son’s First Semester At Film School

True AI Adoption

Letting Go of the Reins Brought Us the Car

AI Won’t Kill Amazon

 It’ll Just Change Its Job Description

How to AI Proof Your Career

A Practical Guide for Every Professional and a Specific Roadmap for Marketers

We are at the AI Inflection Point

And the Future Belongs to Those Who Learn to Dance

Building The Road Before You Drive The Cars On Them

How To Brand A New Category When No One Knows It Exists Yet

The Pendulum Is Swinging Back

The Return of the Brand

The AI Teammate Mindset

Leading The Change

Creativity is the growth hack we forgot

Efficiency Wins Auctions. Creativity wins Minds.

Funnel Myth vs Funnel Fact

Lessons From The Trenches

AI Anxiety

What It Is, Why It Happens, and How to Beat It