Beyond Decks.
into the market.
Our work doesn’t live in slides. It lives in stronger brands, smarter go-to-market engines, and AI-powered marketing transformations.
From Smart Garden to Lifestyle Movement.
AI-powered campaigns, brand repositioning, and pricing strategy that fueled massive YoY growth.
Category: Consumer Goods (Smart Home/Sustainability.
Stage: Scale-up- Retail Expansion.
Challenge: Gardyn had early adopters but wasn’t breaking into mainstream. It was seen as a gadget, not a lifestyle investment. Pricing and positioning limited growth.
Spark: We uncovered that customers weren’t just buying Gardyn’s, they were buying smarter, healthier living. That insight became the brand’s foundation.
Transformation: Repositioned the brand as a wellness and lifestyle leader, launched AI-powered campaigns that scaled creative output and media efficiency and optimized pricing to reflect brand value.
Impact: High double digit YoY growth, retail expansion nation-wide, category leadership as connected home wellness brand.
Turning Hearing Health From Stigma to Empowerment.
Scaled DTC growth and redefined an entire category with bold, human-first storytelling.
Category: Health Tech (Hearing Devices).
Stage: Growth Stage DTC + Retail Expansion.
Challenge: Hearing aids carried stigma, often seen as a product of personal decline. Eargo needed to scale DTC channels while reframing the category towards empowerment, not loss.
Spark: Listening to customers revealed that hearing health wasn’t about fixing a problem, it was about reclaiming life’s moments. That became the storytelling anchor.
Transformation: Developed human-first creative campaigns that focused on empowerment. Optimized media channel mix across digital + traditional to scale efficiently. Built lifecycle programs that nurtured trust and advocacy.
Impact: Lower CAC across channels, stronger brand preference with emotional resonance, and reframed the category from medical device to lifestyle choice.
From Utility to Community: Reinventing Kobo’s Global Brand.
Brand and content strategy that boosted engagement across 10+ international markets.
Category: Entertainment/Media (eBooks).
Stage: Global Growth.
Challenge: Kobo was known as functional eBook utility but lacked an emotional brand connection. Furthermore, their brand wasn’t standing out in a market dominated by global giants such as Amazon Kindle.
Spark: We discovered readers didn’t just want content-they wanted belonging. Kobo could be more than a platform; it could be a global reading community.
Transformation: Reframed Kobo’s brand around connection and community. Created a content strategy tailored for cultural nuance in 5+ markets. Elevated storytelling across partnerships and campaigns.
Impact: Higher engagement globally, stronger loyalty in competitive markets, elevated Kobo’s brand identity from platform to community brand.
Building Love For Digital Banking Before Fintech Was Cool.
One of the world’s most beloved digital-first banks, years ahead of the curve.
Category: Financial Services (Banking)
Stage: Early Challenger Bank
Challenge: At a time when banking was impersonal, ING Direct needed to build trust and loyalty for a digital-first bank. A radical idea then-normal now.
Spark: By listening to customers, we uncovered that people craved simplicity, transparency, and humanity in banking-values absent from incumbents.
Transformation: Created a distinctive, human-first brand platform. Designed product-led growth and customer-centric marketing. Drove adoption with bold, relatable campaigns.
Impact: Became one of the most beloved digital banking brands worldwide. Paved the way for modern fintech challenger banks. Cultivated loyalty at scale before it was the norm.
Repositioning A Global Fintech Leader For The Future Of Finance
Unified brand strategy, costumer-centric positioning, and go-to-market execution that fueled trust and growth across global markets.
Category: Fintech/Financial Services (B2B SaaS)
Stage: Global Enterprise
Challenge: Finastra, one of the world’s largest fintech software providers, was formed through mergers of multiple legacy financial technology brands. The challenge: how to unify under a single global identity, modernize positioning, and win trust with banks, credit unions, and FinTech’s worldwide-all while maintaining relevance across diverse markets.
Spark: Through stakeholder interviews and customer research, we discovered that the real opportunity wasn’t just about technology. It was about enabling financial institutions of all sizes to unlock “Open Finance”-a vision of more accessible, collaborative, and customer-centric banking. That insight became the north star for Finastra’s brand.
Transformation: Brand Development (Crafted a unified brand platform with “open by Default” as the positioning anchor. Developed messaging architecture tailored for global markets.), Go-to-Market (Built GTM strategies for key products with audience-specific narratives), Creative & Content (Delivered storytelling frameworks, campaign creative, and thought leadership that reframed Finastra as a fintech innovator, not just a legacy vendor), and AI & Data (Guided integration of AI-driven insights into marketing workflows-improving campaign measurement, segmentation, and optimization).
Impact: Stronger, unified global brand identity recognized across 100+ markets. Elevated perception of Finastra as a forward-looking fintech innovator. Improved go-to-market alignment across product lines and regions. More efficient campaigns powered by data and AI integration.